Digital Marketing Officer

Responsibilities:
Developing comprehensive digital marketing strategies that align with broader business goals.
This includes building buyer personas, identifying target audiences, and setting Key Performance Indicators (KPIs).
Planning and executing paid advertising (PPC) and organic campaigns across channels like Google, Facebook, Instagram, and LinkedIn.
Developing engaging copy for websites, blogs, email newsletters, and social media.
This includes performing Search Engine Optimization (SEO) to maximize organic search visibility.
Utilizing analytics platforms to track campaign performance, monitor website traffic, and calculate Return on Investment (ROI).
Building lasting digital connections with consumers, responding to customer comments, and managing online reputation
Requirements:
Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, Computer Science, or a related field.
Minimum of 2 years of digital marketing experience.
Strong knowledge of SEO, SEM, social media marketing, and content marketing.
Experience with Google Analytics, Google Ads, Meta Ads Manager, and email marketing tools.
Excellent communication and content creation skills.
Ability to analyze campaign performance and make data-driven decisions.
Strong organizational and time-management skills.
Experience with graphic design tools such as Canva or Adobe Creative Suite.
Knowledge of WordPress and website management.
Experience in lead generation and conversion optimization.
Understanding of AI-powered marketing tools