Digital Marketer

Responsibilities:

• Develop and implement digital marketing plans that align with the company's business objectives.
• Plan and execute online campaigns to promote apartment bookings, seasonal offers, discounts, and special packages.
• Identify opportunities to increase direct bookings and reduce reliance on third-party booking platforms.
• Manage and optimize apartment listings across Online Travel Agencies (OTAs) such as Airbnb, Booking.com, Expedia, and other booking platforms.
• Ensure descriptions, amenities, pricing, availability, and images are accurate and up to date.
• Monitor listing performance and implement strategies to improve visibility and bookings.
• Develop and execute email marketing campaigns for promotions, loyalty programmes, and guest engagement.
• Maintain customer databases and segment audiences for targeted campaigns.
• Monitor campaign performance and improve engagement metrics.

Requirements:

• Minimum of 2 years’ experience in Digital Marketing
  
• BSc in Estate Management or any relevant Social Science or Acts discipline.
  
• Good presentation and communication skills.
  
• Proficiency in the use of Microsoft packages.