Responsibilities:

• Plan and manage product launches and digital campaigns.
• Develop and execute marketing strategies for software products.
• Create clear product messaging from technical features.
• Drive lead generation, user acquisition, and conversions.
• Conduct market, customer, and competitor research.
• Create content for landing pages, emails, and social media.
• Track campaign performance and key marketing metrics.
• Optimize campaigns based on data and user behaviour.
• Support product adoption, engagement, and revenue growth.

Requirements:

• Strong Communication, creativity, and understanding of tech/digital products are required.
• Prior experience in product marketing or SaaS/digital marketing.
• Strong analytical and data interpretation skills with the ability to optimise campaigns based on performance insights.