Job Summary
As a content creator, you will be responsible for developing and creating engaging, high-quality content for various platforms, collaborating with design and marketing teams, analyzing performance data, and staying up to date with industry trends to continually improve content strategies.

Key Responsibilities

• Ideate and facilitate production and post-production of short-form video deliverables (with a primary focus on Instagram Reels, XiaoHongShu and TikTok).
• Work closely with marketing and digital cross-functional teams to understand messaging / content needs; brainstorm / develop original approaches bringing those.
• Support in the production of in-house social shoots messages.
• Content capture - predominately on iPhone, as well as digital camera and some photography - at in-house social content shoots, editorial & ecommerce shoots, as well as roadshow events.
• Monitor and report on latest trends and tech innovation within social media.
• Manage communications and build relationships with media, KOL, and third-party agencies for joint collaboration of various campaigns / promotions.
• Willingness to travel to different store locations, offline events such as trade shows, etc.