Job Listings
Publishing company
Category Marketing Manager
📍 Greater Accra
💼 On-site
⏰ Full Time
📋 Permanent Contract
🏷️ Marketing, Advertising and Communications
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description
Key Responsibilities
Qualifications & Experience
Required Skills & Competencies
Why Join OLAM Ghana?
Additional Requirement
- Develop and implement category marketing strategies that align with business objectives and drive profitable growth.
- Analyze consumer behavior, market trends, competitor activities, and sales performance to identify growth opportunities.
- Develop annual category plans, including pricing, promotions, product positioning, and go-to-market strategies.
- Lead new product launches and support product lifecycle management initiatives.
- Collaborate with Sales, Supply Chain, Finance, and Trade Marketing teams to ensure successful execution of category plans.
- Monitor category performance using key performance indicators (KPIs) and recommend strategic improvements.
- Manage category marketing budgets and ensure efficient allocation of resources.
- Conduct market research and customer insight studies to support strategic decision-making.
- Work closely with advertising and creative agencies to develop effective marketing campaigns.
- Prepare regular reports and presentations on category performance and business opportunities.
Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, Economics, or a related field.
- A Master's Degree or professional marketing qualification (CIM or equivalent) is an added advantage.
- Minimum of 4–6 years of experience in category management, brand management, or marketing.
- Experience in the FMCG, agribusiness, food manufacturing, or consumer goods industry is highly preferred.
- Proven track record of developing and executing successful category growth strategies.
Required Skills & Competencies
- Strong strategic thinking and commercial acumen.
- Excellent analytical and data interpretation skills.
- Strong project management and organizational abilities.
- Excellent communication, negotiation, and presentation skills.
- Ability to influence cross-functional teams and stakeholders.
- Strong understanding of consumer insights and market research techniques.
- Financial and budget management skills.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Experience using marketing analytics and reporting tools is an advantage.
Why Join OLAM Ghana?
- Competitive salary ranging from GHS 4,000 – GHS 6,000, based on qualifications and experience.
- Opportunity to work with a globally recognized agribusiness and food company.
- Professional development and leadership growth opportunities.
- Dynamic, innovative, and collaborative work environment.
Additional Requirement
- Applicants must be willing to relocate if required by the business.
- Only shortlisted candidates will be contacted.
About the Company
HAPPY Program publishes its vacancies in Ghana through Saplic. Profile created automatically.