Job Overview:
Our client within the online spiritual guidance and wellbeing sector is seeking a commercially driven Marketing Automation & CRM Specialist to own the end-to-end customer lifecycle and drive measurable revenue growth.
In this pivotal role, you will blend creativity with data-driven decision-making to develop and execute multi-channel digital strategies—encompassing CRM, email, SMS, paid advertising, SEO, social media, and AI-powered solutions.
By analyzing customer behavior and collaborating with key stakeholders, you will lead customer acquisition, boost engagement, and maximize retention and lifetime value through continuous testing and automation.
Schedule: Remote, Part Time | Mondays to Fridays, flexible schedule during UK business hours.
Responsibilities:
Lifecycle Strategy: Develop and execute customer acquisition, retention, and lifecycle strategies to maximize customer lifetime value and revenue.
CRM & Automation: Design automated customer journeys and manage database segmentation for targeted, personalized email and SMS campaigns.
Analytics & Reporting: Track website traffic, conversion rates, and user behavior to deliver weekly performance and ROI reports.
SEO & Content: Produce SEO-focused content, articles, and landing pages while monitoring keyword opportunities to increase search visibility.
Paid Ads & Social: Plan and optimize Meta ad campaigns for acquisition and retargeting while growing organic social media channels.
AI & Innovation: Leverage AI tools and marketing automation to boost productivity while analyzing industry and competitor trends.
KPI Expectations: Increase repeat purchases, customer lifetime value, and channel engagement (email, SMS, social) while reducing inactive customer rates.
Acquisition & Conversion: Boost website traffic, organic search visibility, and conversion rates to deliver profitable customer acquisition and a strong return on ad spend.
Requisites:
3+ Years in Digital & Lifecycle Marketing: Experience managing end-to-end customer retention, lifecycle marketing, and CRM strategies.
Email, SMS & Database Segmentation: Hands-on experience executing targeted SMS/email campaigns and managing segmented databases.
Meta Ads & SEO Strategy: Proven track record in managing Meta ad campaigns and driving search visibility with high-quality content.
Data Analytics & Advanced Spreadsheets: Strong analytical skills to interpret performance metrics, backed by advanced Excel or Google Sheets proficiency.
Copywriting & AI Utilization: Excellent copywriting skills combined with experience using AI tools to optimize marketing efficiency and content creation.
Commercial Growth Mindset: Ability to leverage performance metrics, trends, and lifecycle touchpoints to drive customer retention and measurable ROI.
Nice to have: Experience within the wellbeing, lifestyle, or e-commerce sectors, with hands-on knowledge of CRM and marketing automation platforms.
Nice to have: Proficiency in Google Analytics, Search Console, and SEO research tools, alongside experience with TikTok content strategies and AI-driven workflow optimization.
Independent Contractor Perks:
Permanent work from home
Immediate hiring
Note:
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording.
Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Company in the Philippines.