Location: Ortigas Center, Pasig City
Employment Type: Full-time
Department: Sales & Marketing
Reports to: Sales & Marketing Team Lead
About Us
AB Business Support Services is a fast-growing, Philippines-based BPO serving clients across Australia, the US, and the UK.
As we scale, we're investing in a stronger digital presence to drive inbound interest and build brand credibility in our target markets.
Role Overview
We're hiring a Digital Marketing Specialist to own our online presence end-to-end, from LinkedIn and content to SEO and website performance.
This role feeds the top of our sales funnel and works hand-in-hand with our Sales Executive to turn visibility into qualified leads.
Key Responsibilities
LinkedIn & Social Presence
• Own and grow the AB BSS company LinkedIn page, content calendar, posting cadence, and engagement
• Support founder/executive personal branding content on LinkedIn
• Monitor engagement and adjust content strategy based on what performs
SEO & Website
• Conduct keyword research and build an SEO content plan targeting our ICP markets
• Perform on-page and technical SEO audits (site speed, metadata, structure, indexing)
• Manage and optimize website content for organic search and lead conversion
• Track keyword rankings, organic traffic, and search visibility over time
Content & Campaigns
• Plan and produce content across LinkedIn, website blog, and email (written, and basic visual with tools like Canva)
• Run and optimize paid digital campaigns where relevant (LinkedIn Ads, Google Ads)
• Maintain a consistent brand voice and visual identity across all channels
Reporting and Collaboration
• Report monthly on key metrics: website traffic, keyword rankings, engagement, and inbound leads generated
• Work with the Sales Executive to ensure marketing-sourced leads are properly tagged and handed off
• Monitor competitor digital activity and industry trends to keep positioning sharp
Success Metrics (first 6 months)
• Consistent LinkedIn posting cadence with measurable engagement growth
• Defined number of target keywords ranking on page 1
• Documented SEO content calendar in active execution
• Measurable increase in inbound leads/traffic attributable to organic or LinkedIn activity
Requirements
• 2+ years in digital marketing with hands-on SEO and social media/LinkedIn management experience
• Working knowledge of SEO tools (Google Search Console, Ahrefs, SEMrush, or similar)
• Basic content writing/copywriting skills for LinkedIn, blog, and web copy
• Familiarity with website platforms (WordPress, Webflow, or similar) and Google Analytics
• Comfortable with automation and AI tools to support content, SEO, and campaign work
• Must be able to multitask across content, SEO, and campaign work simultaneously
• Must be able to do in-depth research on keywords, trends, and competitor activity
• Excellent written English with an eye for brand voice and tone
• Good communication skills, able to collaborate closely with sales and leadership
• Self-starter, comfortable proposing initiatives in a startup environment
• Open to hybrid work setup
Nice to Have
• Experience marketing B2B services, BPO, or outsourcing companies
• Basic graphic design skills (Canva, Adobe Suite)
• Experience with marketing automation/email platforms

Company in the Philippines.