ABOUT THE COMPANY
M-Gas is using technology to transform lives by providing clean cooking gas to all Kenyans 24 hrs, 7 days a week.
JOB SUMMARY
RequirementsKey Success Metrics:New customer leads generated from marketing campaignsLead-to-installation conversion ratesCustomer acquisition growth in targeted marketsAgent sales productivity upliftDepot-level brand visibility complianceTrade marketing ROIKey Competencies:Trade marketing strategyField activation managementSales enablementData-driven campaign analysisStakeholder managementBudget and vendor managementExperience:3+ years of experience in trade marketing, field marketing, or sales activation roles.Proven experience designing and executing Above and below-the-line marketing campaigns.Experience working with field sales teams and agent networks.Experience managing marketing campaigns that directly support customer acquisition and revenue growth.ResponsibilitiesTrade Marketing Strategy & Planning:Develop and implement trade marketing strategies aligned with company growth and customer acquisition objectives.Translate national marketing plans into local depot-level campaigns and field activations.Identify priority markets and design targeted marketing interventions to accelerate customer acquisition and usage.Plan and manage seasonal or promotional campaigns to drive LPG adoption and consumption. Depot & Field ActivationsDesign and execute below-the-line marketing activities, including:Work with sales teams to align marketing activities with territory growth plans.Ensure activations generate qualified leads and convert into installations. Sales & Agent Enablement:Develop marketing tools and materials to support growth sales representatives.Provide teams with:Product education materialsCustomer education guidesSales collateralVisibility toolsSupport onboarding and training of sales teams on how to use marketing assets effectively. Point-of-Sale Visibility & BrandingEnsure strong brand presence across depots and partner locations through:Branded POS materialsOutdoor brandingDepot visibility standardsMonitor and maintain consistent brand visibility across the distribution network. Customer Awareness & LPG Education:Drive awareness campaigns focused on:LPG adoptionSafe LPG usageBenefits of the company’s PAYGO modelPartner with retention teams to reinforce customer education and product usage.Performance Tracking & ROI Measurement:Track performance of marketing campaigns against key commercial metrics including:Lead generationCustomer acquisitionInstallation conversion ratesSales productivity upliftEvaluate the ROI of marketing campaigns and optimize future initiatives. Cross-Functional Collaboration Work closely with:Sales teams to align marketing activities with sales prioritiesCustomer retention teams to support retention campaignsOperations teams to coordinate depot-level marketing logistics Team LeadershipManage and mentor Trade Marketing Associate(s).Provide clear guidance on field marketing execution and campaign delivery.Ensure consistent reporting and performance tracking of trade marketing activities.
REQUIRED SKILLS
Market research, intelligence, Business development, Sales performance tracking and reporting, Brand management, Advertising
REQUIRED EDUCATION
Diploma, Associate's degree