At FinLit, we live by the ethos of "Make Impact Fun." We believe financial knowledge should be simple, honest and empowering, not confusing, boring or gatekept.
We turn complex topics like financial literacy, investing, economics, entrepreneurship, adulting, politics and current events into content people actually finish, share and act on. You will find us on Instagram, TikTok, YouTube and beyond.
But we do not just live online. Through community events and real conversations, we bring our audience together and turn knowledge into action.
Mr Money TV is our biggest brand, over 115,000 followers strong, on a mission to help Malaysians reach their first RM100,000. That is where most of your work will live, alongside our other brands.
And now we are looking for one Social Media Executive to help us go a lot further.
Social Media Executive (Content and Growth)
If you are the person who sends your friends five reels a day and already has opinions about why one of them blew up, this is your playground.
You will decide what we say on social every week. You will find the ideas, write the stories, design the posts and watch the numbers tell you what to do next. The topics are big: money, business, the economy, politics, the whole messy business of adulting, and whatever is actually happening in Malaysia this week. If it touches how Malaysians make, keep or lose money, it is fair game.
The fun part is the translation. Taking something that sounds dry on paper and finding the angle that makes a 28 year old in Puchong stop scrolling and think about their own money. Nail that, and hundreds of thousands of people see your work.
You will not be handed a content calendar. You get to build it.
Key Responsibilities🧠 Ideas, Trends and Planning
- Own the content calendar. Decide what goes out, when, and why.
- Scout topics daily and bring us angles we would not have found on our own.
- Live in the feed. Spot trends early and work out how they fit our brand and our message.
- Pitch new formats and series, not just new topics.
✍️ Writing and Storytelling
- Write carousels, reel scripts, captions and stories across every format we run.
- Turn research and raw ideas into stories people want to finish and send to a friend.
- Ask the second question, then go and find the answer. Every number we publish carries a source and the year the data comes from.
🎨 Design and Visuals
- Design posts and carousels in Canva using our brand templates.
- Make things look sharp and on brand, and know when a layout is working against the words.
🎬 Video and Events
- Do the simple edits yourself. Quick, scrappy, brainrot style cuts that need to be out today, not next week.
- Brief our editor on the bigger pieces and spot a weak cut before it goes out.
- When something is urgent, you are the reason it still ships.
- Tag along to events and shoots. Capture stories, footage and behind the scenes moments, and keep the library tidy so we can use it again.
- See someone interesting walk into the office? Grab them for a quick interview before they leave.
💬 Community
- Reply to comments and DMs like a person, not a brand account.
- Listen to what the audience keeps asking, and turn it into content.
📊 Growth and Numbers
- Track what every piece did and tell us what the pattern is.
- Use it. Change the next piece because of what you learned.
- Dig back through what already performed and get more out of it.
🤝 Brand Campaigns
- We work with real clients. You get a seat at the creative problem: how do we deliver what a brand needs in a way that still sounds like us and still earns its place in the feed.
- It is one of the most useful skills you can build early in this industry.