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Social Media Associate
📍 Lagos 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Marketing, Advertising and Communications
Minimum Experience
1 year
Application Deadline
📅 31/12/2026
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Job Description

Responsibilities:

Strategy & Growth:

  • Research, develop, test, and report on custom social growth strategies across awareness, acquisition, retention, and conversion funnels, specifically tailored to Web3 audiences.
  • Use analytics, SEO research, and community insights to identify content gaps and growth opportunities, and present regular performance reports with actionable recommendations.


Content & Publishing:

  • Create and publish high-quality content (articles, animated videos, reels, memes, newsletters) across Twitter/X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and crypto-native platforms.
  • Manage cross-platform content scheduling, automation workflows, and publishing calendars to ensure consistent, timely output.
  • Repost and distribute content snippets across public directories such as Medium, Quora, and crypto-native platforms like CoinMarketCap Community.
  • Collaborate with the graphic designer to ensure professional, on-brand visuals for all publications.


Community & Events:

  • Serve as lead community manager across all DeFi Planet channels: Twitter/X, LinkedIn, Facebook, Instagram, and Telegram.
  • Engaging the audience through responses, polls, DMs, and resharing.
  • Plan, host, and manage public-facing events including AMAs, Twitter/X Spaces, and podcast episodes, coordinating guests, formats, and follow-up content.
  • Proactively interface with clients, blockchain projects, and third-party partners to build and maintain positive working relationships.
  • Stay current with crypto regulatory developments, market trends, and emerging Web3 narratives to keep content timely and relevant.


Requirements:

  • 2+ years of experience in social media management and content marketing, with demonstrable ownership of strategy and results.
  • Proven track record of researching, executing, and reporting on social growth strategies for Web3 projects, crypto media, or blockchain-focused organisations.
  • Experience hosting or co-hosting public-facing events such as AMAs, X Spaces, or podcast shows.
  • Solid understanding of blockchain technology, DeFi, and the broader crypto economy.
  • Proficiency with cross-platform content scheduling tools, automation workflows, and analytics/reporting platforms.
  • Native-level English communication skills (written and spoken).
  • Strong organisational, project management, and multitasking abilities.


Desirable:

  • Experience managing presence on crypto-native platforms such as CoinMarketCap Community, CoinGecko, and similar.
  • Background in a Web3 publication, crypto media company, or blockchain project.
  • Familiarity with paid social advertising and performance marketing in the crypto/Web3 space.
  • Interest in or knowledge of emerging technologies (AI, data science).


Soft Skills:

  • Self-starter with strong initiative and minimal need for supervision.
  • Strategically minded with a hands-on, "can-do" execution style.
  • Collaborative team player who can also interface professionally with external stakeholders.
  • Ambitious about contributing to the growth of a Web3 media startup.


Remuneration: NGN 120,000 Monthly + discretionary performance bonus.


Location
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About the Company
DeFi Planet publishes its vacancies in Nigeria through Saplic. Profile created automatically.