Responsibilities:

Business Development:

• Develop and execute annual sales and marketing strategies aligned with company growth objectives.
• Drive sales of HESED School Management System, LMS, and other software products.
• Identify new business opportunities within nursery schools, primary schools, secondary schools, colleges, Training institutions, and corporate organisations.
• Build long-term relationships with school proprietors, principals, governing boards, and education consultants.
• Develop strategic partnerships with educational associations, private school groups, and government agencies.

Sales Management:

• Generate qualified leads through multiple channels.
• Manage the entire sales cycle from prospecting to contract signing.
• Conduct software demonstrations and presentations.
• Prepare proposals, quotations, and commercial offers.
• Negotiate contracts and close sales.
• Achieve monthly, quarterly, and annual revenue targets.

Marketing & Brand Development:

• Develop integrated digital marketing campaigns.
• Coordinate social media marketing across LinkedIn, Facebook, Instagram, and YouTube.
• Plan webinars, exhibitions, and education conferences.
• Develop promotional materials, brochures, videos, and product presentations.
• Coordinate public relations activities.
• Increase brand awareness nationally.

Customer Relationship Management:

• Build and maintain excellent client relationships.
• Conduct regular customer visits.
• Manage customer onboarding with the implementation team.
• Identify opportunities for upselling and cross-selling.
• Ensure high customer satisfaction and retention.

Team Leadership:

• Recruit, train, and mentor sales executives.
• Set sales targets and monitor performance.
• Conduct weekly sales meetings.
• Coach staff on consultative selling techniques.
• Promote a high-performance sales culture.

Market Intelligence:

• Monitor competitor activities.
• Analyse customer feedback and market trends.
• Recommend product improvements based on customer needs.
• Provide regular market intelligence reports to management.

Reporting:

• Sales performance
• Lead generation
• Conversion rates
• Revenue forecasts
• Marketing campaign effectiveness
• Customer acquisition cost
• Customer retention metrics

Requirements:

• Minimum qualification of a BSc
• 2 years of previous experience in a similar role

Key Performance Indicators:

Revenue Growth:

• Annual sales target achievement of at least 100%.
• Year-on-year revenue growth.

Customer Acquisition:

• Minimum number of new schools onboarded each month.
• Number of enterprise clients acquired.

Sales Conversion:

• Lead-to-customer conversion rate.
• Proposal win rate.

Customer Retention:

• Customer renewal rate.
• Customer satisfaction score.
• Net Promoter Score (NPS).

Marketing Performance:

• Website enquiries generated.
• Qualified marketing leads.
• Social media engagement.
• Webinar registrations and attendance.

Team Performance:

• Sales team productivity.
• Individual sales performance.
• Staff development and retention.