Key Responsibilities
1. Motion Graphics Production
• Lead the design and production of mainly motion & static graphics and animated assets for Betika campaigns - including digital ads, social media content, match-day activations and OOH motion formats.
• Develop motion design systems, static assets and reusable animation templates to increase production speed and consistency across markets.
• Produce broadcast-quality animated content for both tactical (promotional) and thematic (brand-building) campaigns.
• Collaborate with Art Directors to ensure motion executions are aligned with the visual direction set for each campaign.
• Stay current on motion design trends and introduce best practices to the wider creative team.
2. Programmatic Banner Production
• Own the production of programmatic display advertising assets - including HTML5 banners, dynamic ad formats and multi-size digital display units - for all Betika markets.
• Manage the technical build of programmatic assets, ensuring specifications meet platform requirements (Google Display Network, DSP partners, social platforms).
• Coordinate with the Marketing and Digital teams to ensure programmatic assets are ready for campaign activation on time.
• Maintain a library of approved programmatic templates for rapid adaptation across markets.
3. High-Frequency Campaign Asset Production
• Produce high-volume, time-sensitive assets for matchday and live-event activations - including in-play promotions, odds boosts and event-specific creatives.
• Manage production schedules for recurring asset formats, ensuring turnaround times meet business SLAs.
• Collaborate with the Social Media and Digital teams on asset briefing, format requirements and publication timelines.
4. Market Support
• Provide dedicated creative support for the regional market, producing campaign assets under the direction of the Associate Creative Director.
• Adapt global campaign concepts to be locally relevant for the audience across digital, social and BTL formats.
5. Brand Compliance & Quality
• Ensure all motion and programmatic assets adhere to Betika brand guidelines, maintaining visual consistency across markets and channels.
• Review final assets against technical and brand specifications before delivery to the Digital and Marketing teams for publication.
• Identify and report any production quality issues or risks to the supervising Art Director.
6. In-House Capability Development
• Contribute to the reduction of external production dependency by building scalable, in-house motion and programmatic production systems.
• Share knowledge and provide guidance to other designers on motion and programmatic techniques.
• Perform any other duties as assigned from time to time.