Digital Marketing Strategy & Execution

• Own and execute digital marketing for Kadiplay, Zuriplay, and any other Group platforms, across all active markets.

• Plan and run the day-to-day marketing calendar: content, promotions, and campaigns across relevant digital channels.

• Lead efforts to activate and grow markets that are not yet fully open.

Social Media & Content Management

• Own and manage the Group's social media platforms across all brands: content planning, posting calendars, community management, and response to comments/DMs.

• Keep a consistent brand voice and posting cadence across Kadiplay, Zuriplay, and any other Group-owned channels.

• Track platform-level performance (followers, engagement, reach) and adjust content strategy based on what's working.

Influencer & Sponsorship Management

• Manage relationships with the Group's network of social influencers: outreach, briefing, content coordination, and performance tracking of influencer campaigns.

• Own the sponsorship relationships with Umoja Basketball and other sponsored teams, coordinating deliverables, branding, and joint promotional activity.

• Identify and propose new influencer and sponsorship opportunities aligned with market growth targets.

On-Ground Activations

• Plan and execute on-ground activations (e.g. at sponsored team matches/events, community activations) that support brand visibility and registrations.

• Coordinate logistics, budget, and staffing for activations with the Directors and operations team.

• Capture and repurpose activation content (photos, video, testimonials) for social and digital channels.

Performance Tracking & Reporting

• Track daily and weekly registrations, page views, and engagement across every market and platform.

• Flag underperforming markets, campaigns, or partnerships promptly and propose corrective action rather than waiting to be asked.

• Benchmark performance against comparable brands in the space and bring back what's working elsewhere.

Communication & Visibility

• Post a proactive daily update each morning outlining priorities for the day (what you're doing, and what you need from others).

• Treat the team's primary group chat as the office: report activity, blockers, and wins there, in the open, not in private messages.

• Be visibly responsive and reachable during working hours, given the team operates fully remote.

Cross-Functional Coordination

• Work closely with the Directors and other functional leads (operations, technical) to keep marketing activity aligned with wider business priorities.

• Coordinate with technical/product team members on anything affecting the marketed platforms.

Ownership & Initiative

• Take full ownership of assigned markets, platforms, and partnerships with minimal oversight.

• Escalate risks and opportunities proactively.