Marketing Executive / Senior Executive (BMAI / COROS)

Brand: BMAI / COROS & PANGU earphone

In charge for Malaysia & Singapore market

Key Responsibilities:

• Plan and execute integrated marketing communication (IMC) campaigns aligned with brand and business objectives, coordinate new product launches, race expos, roadshows, and brand activations.
• Develop campaign plans covering key messages, channels, timelines, deliverables, and KPIs.
• Manage campaign budgets, monitor spending, and evaluate campaign ROI.
• Monitor campaign progress and ensure all deliverables meet brand standards.
• Coordinate content planning and execution across all digital platforms.
• Prepare creative briefs for designers, photographers, and videographers.
• Work with KOLs, athletes, and content creators to develop engaging marketing campaigns.
• Ensure all content aligns with brand identity and communication guidelines.
• Coordinate the production of marketing materials, including POSM, event branding, and promotional materials.
• Liaise with suppliers, agencies, event organizers, and business partners to ensure smooth campaign and event execution.
• Coordinate logistics and on-site support for events, expos, community activities, and retail activations.
• Track marketing expenses, campaign performance, and prepare basic marketing reports.
• Assist with marketing administrative tasks, including quotations, purchase orders, and invoice submissions.