Job Purpose

To explore specialty tea opportunities Kenya and other countries and to a develop a plan to grow specialty tea segment in Chebango.

Objectives

Market and Product Development

• Conduct market research on trends, prices, competitors, and customer preferences.
• Develop and implement marketing and promotional strategies for tea brands.
• From research, identify and pilot selected specialty tea opportunities.
• Support brand positioning, packaging, and product differentiation.
• Based on outcome, write up a proposal for development of specialty tea

Reporting & Compliance

• Prepare reports, market intelligence reports, and forecasts.
• Ensure compliance with tea industry regulations, quality standards, and export requirements.
• Work closely with production, quality, and logistics teams during the exercise.

Qualifications & Experience

• Diploma or Degree in Marketing, Business Administration, Agribusiness, or related field.
• Minimum 2–5 years’ experience in product and market development, preferably in the tea or other non-alcoholic beverages.
• Knowledge of tea markets is an advantage.
• Excellent negotiation, communication, and presentation skills.
• Proficient in MS Office and sales reporting tools.

Key Competencies

• Strong commercial and market analysis skills
• Customer-focused and results-driven
• Excellent relationship management
• Strategic thinking and problem-solving
• Willingness to travel when required