Responsibilities:

Brand & Product Marketing:

• Own Collectiva's brand and positioning.
• Develop messaging that clearly communicates our value to cooperatives.
• Create compelling product launch campaigns.
• Build educational content around cooperative management and financial best practices.
• Turn customer success stories into marketing assets.

Content & Community:

• Develop and manage a content calendar.
• Create content for LinkedIn, Facebook, Instagram, X, TikTok, YouTube, Email, and WhatsApp.
• Produce content that educates cooperative executives and members.
• Grow Collectiva's online community.
• Build trust through valuable educational content rather than promotional content alone.

Growth & Customer Acquisition:

• Develop strategies that consistently generate qualified cooperative leads.
• Increase product demo bookings. <> Improve website conversion rates.
• Run paid advertising campaigns across Meta and Google.
• Improve SEO and organic traffic.
• Build email and WhatsApp marketing campaigns.
• Continuously optimize customer acquisition cost (CAC).

• Understand every feature of the product.
• Know how cooperatives operate.
• Gather customer feedback.
• Work closely with Product and Engineering to improve user experience.
• Help shape product messaging and future features based on customer needs.

Partnerships & Ecosystem Growth:

• Build relationships with cooperative unions and associations.
• Develop partnerships with microfinance banks, fintechs, regulators, and ecosystem partners.
• Organize webinars, workshops, and cooperative events.
• Represent Collectiva at conferences and industry events.

Requirements:

• 3–5 years of experience in growth marketing, product marketing, or B2B marketing.
• Experience working in SaaS, fintech, banking, or technology.
• Strong copywriting and storytelling skills.
• Experience running digital marketing campaigns.
• Experience building online communities.
• Strong analytical and problem-solving skills.
• Ability to work independently.
• Excellent communication and presentation skills.

Benefits:

• Competitive salary.
• Performance bonuses tied to growth targets.
• Equity participation.
• Significant ownership and autonomy.
• Paid time off (PTO).
• The opportunity to build and lead the growth team as Collectiva scales.