What You'll Own

Brand consistency & design systems

• Improve and maintain brand guidelines, asset libraries, and templates so everything from a ads visuals to a retail display feels like one brand.
• Regularly audit all touchpoints (website, marketplaces, packaging, retail, social, email) and close any consistency gaps.
• Be the final eye on outbound creative, the "does this look 100% OVER?" check before anything ships.

Product & packaging design

• Design packaging across the full product range so it reads as one cohesive family while giving each product its own distinct identity.
• Create original patterns, colorways, and graphic treatments for upcoming bottle launches.
• Partner with product development on how designs translate onto physical product (materials, print, finishes).

Campaign & marketing design

• POSM for retail outlets and events.
• Email marketing / EDM design in the OVER visual system.
• Product visuals for the website and marketplace listings.
• Event posters and on-ground collateral.
• Vouchers and assets for collaborations and partnerships.
• Supporting ad and social visuals for campaigns.

Collaboration & direction

• Brief, direct, and quality-check freelance designers, turning their output into on-brand, ready-to-ship work.
• Work day-to-day with the in-house marketing team on campaign and content needs.
• Collaborate closely with the founder on overall creative direction.

• First 15 days: Fluent in the OVER brand system; shipping day-to-day collateral confidently.
• First 30 days: Brand guidelines documented and tightened; a smooth briefing-and-review workflow running with freelancers.
• First 45 days: Leading packaging, pattern, and colorway work for a bottle launch end-to-end; a visible lift in consistency across every channel.
• Ongoing: Cross-channel brand consistency, fast and reliable design turnaround, launch-ready assets on time, and freelance output that meets our standard.