RequirementsMust-have

• 3+ years in demand gen / growth marketing (B2B is a plus)
  
• Strong copywriting for ads, landing pages, and WhatsApp/email
  
• Ability to build funnels end-to-end and track results
  
• Comfortable working fast in a startup environment (test, learn, ship)
  

Nice-to-have

• Experience marketing to SMEs in Kenya (mobility, logistics, fintech, SaaS)
• Performance marketing experience (ads + optimization)
• Basic video editing for short-form clips

Key Responsibilities

1) Lead Generation & Demo Booking

• Plan and run campaigns across LinkedIn, Instagram, Email, WhatsApp, and community channels
• Build and manage a simple funnel: Landing page → lead capture → nurture → demo booking
• Set up or improve tracking: sources, conversion rates, show-up rates

2) Content That Converts

• Create weekly content focused on outcomes: profits up, downtime down, compliance on time
• Turn product features into clear benefits and ROI stories in Kenyan context
• Produce assets: 1–2 case studies/month, demo snippets, simple explainers

3) Lifecycle & Nurture

• Build WhatsApp/email nurture sequences for leads who don’t book immediately
• Improve demo attendance via reminders, follow-ups, and retargeting

4) Website & Landing Pages

• Own landing page copy, lead magnets, and conversion improvements
• Work with design/tools to publish fast (Webflow/Wix/WordPress/Framer is okay)

5) Experimentation & Reporting

• Run weekly experiments (hooks, creatives, offers, audiences)
  • Share weekly dashboard: leads generated, demos booked, CPL, best channels
    
    
  • 
    What Success Looks Like (First 60–90 Days)

    You will:

    • Build a working inbound + outbound demand engine that produces 3–5 booked demos per week
    • Improve lead quality and nurture to increase show-up rates
      • Create proof-based content that drives conversion (case studies, ROI posts, short videos)
        How to Apply
        • Send a cover letter with a short description of how would you generate 20 demos/month for NovaFleet?
        • (Optional) Links to campaigns, pages, or content you’ve created