Responsibilities:
Sales Strategy & Revenue Growth:
Develop and execute the annual sales strategy and revenue targets, aligned to company growth objectives Identify and prioritize growth segments - HNIs, corporate/blue-chip clients, hospitality, government parastatals, and real estate developers Set pricing frameworks and approval limits for bespoke/custom orders, balancing margin protection with competitiveness Monitor market trends and competitor activity to inform positioning and pricing
Team Leadership & Management:
Lead, coach, and performance-manage sales officers and business development executives across Nigeria Set individual and team sales targets; conduct regular pipeline and performance reviews Recruit, onboard, and develop sales talent; build a structured sales training and induction programme Establish a consistent sales process, playbook, and CRM discipline across all locations
Client Relationship & Business Development:
Personally manage and grow relationships with top-tier clients - HNIs, corporate accounts, and government/institutional buyers Lead tender and contract processes for large institutional, hospitality, and government orders Develop partnerships with real estate developers and architects/interior designers as referral and project channels Oversee customer experience standards from enquiry through delivery and after-sales support
Cross-Functional Coordination:
Work closely with Design/Architecture to ensure sales commitments match production and design capacity Coordinate with Operations & Logistics on delivery timelines, installation scheduling, and multi-city fulfilment Partner with Marketing/Brand on campaigns, showroom presentation, and lead generation Provide sales forecasts and input to Finance for budgeting, cash flow, and production planning
Reporting & Governance:
Report sales performance, pipeline health, and market intelligence to the MD/CEO and executive management on a defined cadence
Maintain accurate sales records, contracts, and client documentation in line with company policy Ensure all sales practices comply with company policy and relevant regulatory requirements
Requirements:
Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is an advantage Minimum 8–10 years of progressive sales experience, with at least 3–5 years in a senior sales leadership role Experience in furniture, interior design, luxury/lifestyle goods, real estate, or related B2B/B2C sales environments is strongly preferred Demonstrated track record of managing multi-location sales teams and hitting revenue targets Experience with institutional/government tender processes is an advantage Strategic thinking with strong commercial and financial acumen Proven leadership and people management capability High-level negotiation and relationship-building skills, particularly with HNI and corporate clients Strong communication and presentation skills Working knowledge of CRM systems and sales analytics Willingness and ability to travel regularly across company locations

Company in Nigeria.