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Gushcloud Malaysia Sdn Bhd ↗

Publishing company

Affiliate & Content Manager (TikTok Shop Commerce)

📍 Kuala Lumpur 💼 On-site ⏰ Full Time 📋 Permanent Contract 🏷️ Marketing, Advertising and Communications

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Minimum Experience

1 year

Application Deadline

📅 31/12/2026

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Job Description

Build & manage the TikTok MCN: Source, recruit, and onboard content creators to scale the roster toward a target milestone of 500+ active creators.
Manage Creator Relationships: Manage creator relationships end-to-end (tiering, engagement, and retention), utilizing platform data and Bankeble to prioritize high-potential creators.
Maintain Roster Health: Track creator activity metrics closely, re-engage dormant creators, and systematically manage churn.
Run Affiliate Programs: Set up and optimize brand affiliate campaigns on TikTok Shop, handling commission structures, product sampling setups, and creator targeting.
Strategic Creator Matching: Pair appropriate creators with the right brands and products using category, audience demographics, and historical performance data.
Briefing & Execution: Brief creators clearly on specific campaign objectives, content compliance rules, and key product selling points.
Drive Content Selling & GMV: Plan and execute content calendars aligned to TikTok Shop mega-sales (e.g., 9.9, 11.11, 12.12), flash sales, and specific livestream events to hit commercial targets.
Plan & Manage Live Selling: Own the TikTok Shop live-selling schedule, including host recruitment/training, run-of-show directing, product line-ups, and in-live promotion management (flash deals, vouchers, bundles).
Conversion Optimization: Identify, analyze, and scale winning creator formats, products, hooks, and product pinned structures to lift live and video conversion rates.
Commercial Tracking & Performance: Own affiliate-driven GMV and creator-activation targets, managing talent budgets and providing regular reports on progress metrics.
Cross-Departmental Collaboration: Collaborate with Paid Ads Specialists to amplify top-performing creator content, and work alongside the Creative/Production teams to scale content via TikTok One Creative Studio.